A effective case study is one of the most best tools you can use to get clients and customers interested in your product or service. It should detail the problem, solution, impact analysis, and success stories of this particular company. It’s also one of the easiest ways for you to get creative and stand out from the competition. But creating a case study that knocks it out of the park, and gets people’s attention?
We often get asked for advice on how to write a case study, which then leads into much broader questions about how to write engaging content. So here’s a quick guide on how to write an engaging case study. Here are 7 quick steps to help you write an engaging case study that will leave your audience wanting more
1: Write An Introduction That Hooks Your Reader In And Makes Them Want To Read On: Effective Case Studies
When you’re writing an introduction, don’t just introduce yourself. Instead, try to hook your reader and make them want to read on. The best way to do this is to pose a question to frame what you’re writing about.
Case studies are great vehicles for questions and getting useful feedbacks. By using a case study, you can ask a “What if?” question to the reader and in doing so, change the way your case study addresses the problem. A case study which creates curiosity and then satisfies it with an appropriate way to start it.
2. Use Bullet Points
Use bullet points to outline your key points without making them too wordy or repetitive. Be specific and enumerate points which are relevant , engaging and emphatic. However brevity should not be at the cost of missing on significant information.
Case studies are a great way to showcase your work, demonstrate your potential clients the ROI you can offer and give them a real example of what how working you could look like and benefit them. But writing engaging case studies is not always straightforward.
The best time to use a case study is when you’re trying to gain trust with your potential customers and you’re trying to show them your product will work for them. Case studies are most effective when they’re used to demonstrate a before and after scenario.
3. Do the Appropriate Research
To Choose a topic that engages your customer you will have to research your customer persona or find some information about her which helps you to take the correct approach. Maybe she has indicated this in her email inquiry. Her points or queries can be a good guide to make an effective case study. In case we do not have any information which relates to her then we need to enlighten ourselves. But in order to write an informed and engaging case study, it is a must to research. Effective case studies demand painstaking research.
4. Create a plan for structuring your case study:
Once you’ve decided on the type of case study you’re going to write, you need to think about how you’re going to structure it. In this step, you need to consider the order in which you’re going to present your information as well as the headings and subheadings that you’re going to use. For this step, I you can create a Google Doc with multiple bullet points arranged in the order you think this case study would take. This will help you to figure out where each section to go.
5. Avoid jumping from topic to topic:
It is important to be consistent while writing your case study. In the process to include more information we may fit in something which does not match the need and it may create an opposite effect.
6. More Tips
- ) Make sure you have a clear call-to-action.
- ) Your case study should be short and sweet (no more than 3 pages).
- ) Stay away from jargon as much as possible.
- ) Include personal anecdotes/stories that illustrate your point.
- ) Describe the problem and what you did, not just what happened after it was done.
- ) Make sure the reader knows why they need this solution.
7. Formatting and Conclusion
Next, you need to decide whether you’re going to add a conclusion at the end of the document. I decided against this at the start because it would have made the document too long. If you feel like building a case study that adds a conclusion at the end, rather than waiting for your reader to read the material all the way, you can make a table of contents, cut the sections that don’t have a conclusion at the end, and start the next section from the beginning.
You can then create the table of contents starting at a particular point, divide your case study into sections as necessary to follow the full text from beginning to end, and build your conclusion.